STX launched the division in April and hired Goldberg — the co-founder with Ashton Kutcher of Katalyst Media — with the title of President of Non-Scripted and Alternative Programming. The unit has ramped up fast; Goldberg is now in production on four series with on-air commitments and is filming two series orders for 2017. The latter list includes the first local-language show developed by a U.S.-based entertainment company for broadcast in China, the variety-reality series Top Surprise, which launches this month on the Hunan network.
Goldberg co-founded and ran Katalyst from 2000-14 before it was sold, creating and producing MTV’s Punk’d among other series. He also produced 10 movies including the Kutcher-starring The Butterfly Effect.